Whenever I read about a big company that can’t keep a chief marketing officer, my first question is: Who’s in charge? Because let’s face it. Despite the seemingly proliferating number of chief-something-officers, there still are many more people capable of working at a corporate C-level than there are C-level positions available. This is the fact […]
Marketing Organization
It’s Time for Marketing to Professionalize
In this article, Dan Lyons, author of “Disrupted: My Misadventure in the Start-Up Bubble,” describes the staff of the so-called unicorn (was: dotcom) where he once worked. Nine paragraphs in, he writes: “The vast majority worked in marketing, sales, and customer support. Those jobs don’t require any special degree or extensive training. Anyone, at any […]